"Walt, Just wanted to let you know that I've re-read the Tao of Wow cover to cover for the second time and got so much more out of it. I don't know where you got this information but it is a most remarkable book. The essay at the end makes one wonder if the material is for those who are ready to receive it rather than there to change the lives of those who are not. I tend to agree with the former because I got so much more out of the second reading and my life is undergoing some serious change at the moment. I have a clear idea of what I want to accomplish in the years ahead but the path to get there is far from clear. However, with the help of the Tao of Wow, I am able to let that path unfold and recognize it as it does so. Thanks again for making that material available to us mere mortals. It's a tool of knowledge that will make all the difference in my life. All best wishes for your best year ever!"--Richard P.,Washington DC

Introducing The Tao of Wow

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The Tao of Wow Trilogy
by Johnathan Plank , Ph.D., The World Foundation for Cultural and Linguistic Research. 3.14.01

WHAT IS THE TAO OF WOW TRILOGY? Taoism can be described as mastering nature. By mastering, we mean becoming nature, not conquering it. The Tao of Wow is believed by scholars to be the earliest known work specifically designed to master and use the laws of human nature to attain rank and privilege within a society. Wow has always existed. What we today refer to as the "Wow Response" is considered to be a basic spontaneous reaction unique to all living things. It is the almost reflexive reaction to an idea, object or person which precedes one_s fascination with that idea, object or person. As the text entitled What Is The Wow Factor? (see Wow Factor) clearly explains, a Wow is needed prior to any action undertaken by a human being. The Wow Reaction is a basic component of survival of the fittest. It is the spark of emotion which precedes change, invention, innovation, art and even procreation. In short, Wow is what makes the world go around. Control the world's Wow, and you control the world!

HOW TO PRONOUNCE TAO

Tao is a Chinese word which, loosely translated, means "way." In the English spelling, the initial character is an approximation of a Chinese sound that does not have an exact English equivalent. The most accurate rendition would be a combination _t_ & _d_ sound, as in "Tdhow." Many pronounce it _Dow_, as in _Dow Jones_ (ie., to rhyme with _how_ or _now_). ***


DEFINITIONS AND ETYMOLOGY OF _WOW_

SOURCE 1: The American Heritage(r) Dictionary of the English Language, 4th Edition
(c) 2000 Houghton Mifflin Co .

wow (wou) Informal 1. interj. used to express wonder, amazement, or great pleasure.
2. n. An outstanding success. 3. v. tr
. wowed, wowing, wows. To have a strong, usually pleasurable effect on: a performance that wowed the audience.

SOURCE 2: The Oxford English Dictionary(r)
A New English Dictionary on Historical Principles
Founded Mainly On the Material Collected by the Philological Society (c) 1933


Wow (wau), int. Chiefly Sc. [Of exclamatory origin: cf. Vow int.] 1. An exclamation, variously expressing aversion, surprise or admiration, sorrow or commiseration, or mere asseveration.
Historical References: 1513 DOUGLAS NEIS VI. Prol. 19 Out on thir wanderand spiritis, wow! thow cryis. 15?? Peblis to Play 74 (Maitl. fol . 178) Ane winklot fell and hir taill vp; wow, quod malkin hyd sow. 1721 RAMSAY Prosp. Plenty 74 Wow! that_s braw news. 1789 BURNS Grose_s Peregr. II And wow! he has an unco sleight O_ caulk an keel.
Other references in 1840, 1892. In other than Scottish use, instances found in 1892 & 1916...etc.

KEY TO THE TAO OF WOW TRILOGY

1. Wow is the reaction or response of wonderment.

2. The Wow Factor is that thing that causes the Wow Reaction. It is based on an actual formula for the management of individual assets, perception, exposure and response.

3. The Tao (Way) of Wow are the beliefs, understandings, and expectations that pave the way for the full utilization of the Wow Factor and are the foundation for the practice of the Art of Wow.

4. The Art of Wow is the set of actions, strategies and tactics which create wonderment in the minds of people.

5. The Eternal Wow is the energy which we tap into in order to create and attract Wow into our lives. It has been referred to in various writings as the universal subconscious mind, the ether, the oversoul, and God.

6. The Wow Master is the voice of divinely inspired thought which offers lessons in the form of rhyme-based poetry. If you were in conversation with a true Wow Master, he or she would answer your questions in this poetic, yet profound manner. When the Wow Master speaks, know that the lessons are coming from a higher level of consciousness to which we all have access.

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